- Development
Date
April 10, 2024
Client
Boutique Hotel Rome
Category
Email Marketing & Guest Loyalty
Location
Rome, Italy
Boutique Hotel Rome, a luxury hotel in the heart of the Eternal City, wanted to increase guest retention and drive more repeat bookings. Our goal was to implement an automated email marketing system and a guest loyalty program to maximize lifetime customer value.
Challenge & Solution
Despite offering a high-end experience, the hotel had a low repeat guest rate and underutilized its customer database. There was no structured email marketing strategy to engage past guests or encourage direct rebookings. To solve this, we implemented an AI-driven email marketing campaign with personalized offers, loyalty rewards, and automated guest follow-ups.
- Automated Post-Stay Emails
- Personalized Loyalty Program
- Targeted Re-Engagement Campaigns
Our Process
We cleaned and segmented the hotel’s email database, identifying VIP guests, repeat travelers, and inactive subscribers. Using AI-driven automation, we personalized email sequences based on guest preferences and stay history. The loyalty program was integrated directly into the booking system, making it easy for returning guests to redeem rewards.
Result Driven
Within 90 days, the hotel saw a major boost in guest engagement and revenue:
- +55% Increase in Repeat Booking
- +70% Higher Email Open Rates
- +30% Boost in Direct Revenue