- Development
Date
December 20, 2024
Client
Urban Stay
Category
Social Media & Content Strategy
Location
New York, USA
Urban Stay New York, a trendy boutique hotel in the heart of Manhattan, wanted to leverage TikTok’s viral potential and influencer marketing to attract a younger audience and increase direct bookings. Our mission was to create an engaging TikTok Ads campaign and collaborate with travel influencers to boost brand awareness and drive reservations.
Challenge & Solution
Although the hotel had a unique and stylish concept, it struggled to reach Gen Z and millennial travelers, who rely heavily on social proof and engaging content before booking. Their previous marketing efforts lacked the authenticity and virality needed to perform on TikTok. To overcome this, we developed a TikTok-first strategy, blending paid ads and organic influencer content to maximize engagement and conversion rates.
- Influencer Collaborations
- High-Impact TikTok Ads
- User-Generated Content (UGC)
Our Process
We identified TikTok trends relevant to the travel industry and created short-form, engaging video content that showcased the hotel’s modern aesthetic and prime location. We also launched targeted TikTok Ads, optimizing for cost-per-engagement (CPE) and cost-per-booking (CPB). Our influencer partnerships amplified reach, leading to viral content that encouraged organic engagement and user participation.
Result Driven
Our strategy delivered exceptional results in just 2 months:
- +150% Increase in Social Engagement
- +70% Growth in Direct Bookings
- -40% Cost-Per-Acquisition (CPA) Reduction