- Development
Date
27 August, 2024
Client
Lakeview Hotel Germany
Category
Booking Funnel | Email Marketing
Location
Berlin, Germany
Lakeview Hotel Germany, a luxury lakeside retreat, struggled with an outdated booking engine and inefficient customer relationship management (CRM) system. Our mission was to streamline the booking process, enhance guest retention, and boost direct reservations.
Challenge & Solution
The hotel faced high cart abandonment rates due to a complex booking system, leading to revenue loss. Additionally, the lack of an automated CRM strategy resulted in poor guest engagement and low repeat bookings. We revamped the hotel’s booking engine for a seamless user experience and integrated an AI-driven CRM for automated guest communication and loyalty programs.
- Booking Engine Optimization
- Automated CRM Implementation
- Dynamic Pricing & Smart Upselling
Our Process
We conducted an in-depth analysis of Lakeview Hotel’s booking journey and customer data management. Using AI-powered analytics, we redesigned the booking flow, reduced unnecessary steps, and introduced an intelligent CRM that automates guest communication, offers personalized deals, and enhances post-stay engagement.
Result Driven
Our strategic approach led to measurable improvements within four months:
- +47% Increase in Direct Bookings
- +32% Higher Guest Retention Rate
- +60% CRM Engagement Boost