- Development
Date
February 25, 2025
Client
Atlas Eco-Lodge
Category
Content Strategy | Paid Advertising
Location
Marrakech, Morocco
Atlas Eco-Lodge Marrakech, a sustainable retreat in the heart of Morocco, aimed to increase brand awareness, attract eco-conscious travelers, and drive direct bookings. Our goal was to develop an Instagram growth strategy combined with high-impact Instagram Ads to engage the right audience and convert followers into paying guests.
Challenge & Solution
While the lodge had a strong sustainability message, its social media presence was underdeveloped, and engagement levels were low. Their Instagram lacked a clear strategy, and they struggled to turn followers into actual bookings. To solve this, we launched a two-phase approach: first, growing organic engagement through high-quality content and influencer collaborations, and second, running data-driven Instagram Ads to target potential guests actively searching for eco-friendly getaways.
- Influencer Collaborations
- Strategic Instagram Ads
- Content-Driven Growth
Our Process
We began by analyzing Atlas Eco-Lodge’s existing social media performance and competitor benchmarks. We developed a consistent content strategy, focusing on reels, Instagram Stories, and user-generated content. Simultaneously, we launched Instagram Ads campaigns, optimizing targeting and creative formats for higher engagement and conversions.
Result Driven
Within just three months, the lodge saw substantial improvements in both engagement and direct bookings:
- +120% Growth in Instagram Followers
- +75% Increase in Direct Booking Inquiries
- +50% Boost in Ad Engagement Rate