- Development
Date
December 5, 2024
Client
Eco-Lodge Bali
Category
Content Strategy | Paid Advertising
Location
Bali, Indonesia
Eco-Lodge Bali, a sustainable retreat in the heart of Indonesia, wanted to increase its brand awareness, grow its social media following, and attract eco-conscious travelers. Our objective was to design a strategic Instagram Ads campaign and organic content strategy to boost engagement and drive direct bookings.
Challenge & Solution
The lodge had a strong mission of sustainability but struggled to reach a global audience and differentiate itself from competitors. Their Instagram presence was inconsistent, and they lacked a clear advertising strategy to convert engagement into bookings. To solve this, we combined organic social media growth strategies with a highly targeted Instagram Ads campaign to drive awareness and engagement among eco-travelers.
- Influencer Collaborations
- Storytelling Content Strategy
- Instagram Ads Optimization
Our Process
We revamped the lodge’s Instagram presence with engaging reels, carousel posts, and behind-the-scenes stories to showcase the unique experience. Simultaneously, we launched Instagram Ads campaigns focusing on travel enthusiasts searching for eco-friendly stays. A/B testing helped refine creatives, while AI-powered analytics ensured we reached the right audience at the right time.
Result Driven
Our strategy delivered exceptional results within 3 months:
- +85% Growth in Instagram Followers
- +60% Increase in Direct Inquiries
- +45% More Direct Bookings