- Development
Date
November 5, 2024
Client
Riverside B&B Amsterdam
Category
Paid Advertising | SEO
Location
Amsterdam, Netherlands
Riverside B&B, a charming boutique stay in Amsterdam, wanted to attract more international travelers while reducing dependency on OTAs. Our mission was to increase their direct bookings through a combination of Local SEO and targeted Google Ads campaigns.
Challenge & Solution
Despite its excellent guest reviews and prime location, Riverside B&B struggled with online visibility and relied heavily on third-party booking platforms, which reduced their profit margins. Their website lacked proper SEO optimization, and their Google Ads campaigns were not driving enough high-converting traffic. To resolve these challenges, we implemented a Local SEO strategy to improve their Google rankings and visibility in map searches, alongside a highly optimized Google Ads campaign to capture travelers searching for accommodations in Amsterdam.
- Local SEO Enhancements
- Google Ads Optimization
- Landing Page Improvements
Our Process
We started with an in-depth SEO audit to identify gaps in their website content and technical setup. Our team then optimized their Google My Business listing, ensuring accurate information, engaging descriptions, and up-to-date photos. We also launched a Google Ads campaign focused on attracting travelers actively searching for boutique stays in Amsterdam, with A/B tested ad variations for maximum ROI.
Result Driven
Our combined SEO and paid advertising efforts led to significant improvements in just three months:
- +80% Increase in Organic Traffic
- +55% Growth in Direct Bookings
- +35% Lower Cost-Per-Click (CPC)