- Development
Date
27 August, 2024
Client
Seaside Resort Ibiza
Category
Paid Advertising | Social Media
Location
Ibiza, Spain
Seaside Resort Ibiza, a luxury beachfront resort, sought to increase direct bookings and enhance brand awareness among high-end travelers. Our goal was to craft and execute a powerful advertising strategy using Google Ads and Facebook Ads to drive targeted traffic and maximize ROI.
Challenge & Solution
The resort faced strong competition from larger hotel chains and OTA dominance, leading to high commission fees and reduced profitability. Additionally, their previous ads were not optimized, resulting in high ad spend with low conversion rates. To tackle these challenges, we launched a data-driven Google Ads & Facebook Ads campaign, targeting affluent travelers actively searching for luxury stays in Ibiza. Our strategy focused on increasing visibility, improving ad engagement, and driving direct reservations.
- Advanced Audience Targeting
- Retargeting Strategy
- Compelling Ad Creatives
Our Process
We conducted an in-depth analysis of past campaigns and refined the targeting strategy based on booking patterns and customer behavior. Google Ads focused on high-intent searches, while Facebook Ads capitalized on interest-based targeting and retargeting to increase brand recall. Our A/B testing approach helped optimize CTR, CPC, and conversion rates.
Result Driven
In just two months, our paid advertising strategy delivered remarkable outcomes:
- +70% Increase in Direct Bookings
- +50% Growth in Ad Engagement
- -30% Lower Cost-Per-Booking