- Development
Date
February 10, 2025
Client
Wellness Resort Thailand
Category
Reputation & Review Management
Location
Phuket, Thailand
Wellness Resort Thailand, a luxury wellness retreat, wanted to improve its rankings and visibility on TripAdvisor and major OTAs (Booking, Expedia, Agoda) to attract more high-value guests. Our goal was to optimize their profiles, enhance their reputation, and increase direct bookings.
Challenge & Solution
Although the resort offered an exceptional experience, its rankings on TripAdvisor and OTA platforms were low, making it difficult to compete with higher-rated properties. The hotel lacked an optimized profile, engaging descriptions, and strategic pricing, which affected visibility and conversions. To address this, we implemented a TripAdvisor & OTA optimization strategy to enhance the resort’s ranking, increase positive reviews, and improve booking performance.
- TripAdvisor Profile Optimization
- OTA Listing Enhancement
- Review Management & Response Strategy
Our Process
We conducted a competitive analysis of top-ranking properties and identified key factors affecting the resort’s visibility. Our team optimized TripAdvisor and OTA profiles with better visuals, storytelling-driven descriptions, and strategic keyword placement. We also implemented a dynamic pricing strategy to ensure the resort remained competitive in searches.
Result Driven
Within 90 days, the resort experienced remarkable improvements:
- +2.4x More Visibility on TripAdvisor & OTAs
- +70% Increase in Bookings via OTAs
- +55% Growth in Positive Reviews